KHYBER TV is the first satellite channel launched by AVTEK GROUP. The company obtained license of the channel from PEMRA. KHYBER TV is Pakistan’s Premier Pashto TV Channel geared towards providing quality entertainment TV programmes for the entire family. KHYBER TV offers everything from kids’ shows to quality dramas. KHYBER stands out as the most viewed entertainment Pashto channel in Pakistan with a regular line up of most liked drama serials. KHYBER TV provide positive entertainment for the Pukhtoons while explaining their codes of hospitality, culture, ethos, traditions, honor and pride in the right perspective. Its objective was to transmute anger, deprivation and fear into a positive new direction and with a schema to act in an arbitrary way. It is not restricted to only the Pukhtuns of Pakistan but also of Afghanistan, Middle East, Australia and the Far East where it has captured viewers in more than 90% Pukhtun households.

KHYBER TV has outstanding content on subjects of interest and relevance to a range of audiences while using the best professional practices and ensuring long term continuity. Graphics presentation of the network can be labeled as exuberantly colorful and vibrant colors full of energy rejuvenate and revitalize viewers. Viewers enjoy these vitalized graphics of brilliant colors and can feel the zephyr. KHYBER TV has brilliant team of hosts and anchors with charming, real and debonair personalities. They have ability to explore topics fully and have an intellectual curiosity about number of issues and have a broad range of interests. They are very enthusiastic with an infectious amount of energy and have an impeccable hold over language. They are focused on enunciation, because they know that it is not just what you say but how you say it that matters as well.

Background:
Pukhtuns, mainly inhabiting the Western Frontier Regions of Pakistan, Eastern and Central Afghanistan, the Gulf States and sporadically spread over the entire globe from Central Asia to Europe, North America, Australia and Entire Asia. They are hardworking, innovative and an extremely dynamic having a natural ability to standout in any religious, ethnic or cultural group. Historically they have been extremely proud of their identity and have always been admired for their love for independence and adherence to their cultural values. Over 50 million people around the globe speak Pushto. And yet it is the only language of its size that, despite the emerging trend of local media, did not have a television channel of its own. AVT Khyber filled that vacuum.

Specialty:
AVT Khyber, unlike regional channels is not local or peripheral; it is a mainstream Channel with a bouquet of programmes that has something for every Pushto speaking person.

Reach:
Its footprint extends to the whole region, covering the subcontinent, Afghanistan, Central Asia, the Far East, Middle East and Australia.

Mission Statement
To provide positive entertainment for the Pukhtoons while explaining their codes of hospitality, honour and pride in the right perspective

The channel was launched in July 2004 with a very thorough home work done by the AVT creative team. As the aim was not to roll out a run of the mill channel but a channel with a slogan of “Pride of the Proud”, it became a record hit even during the test transmission phase. Due to this immense popularity, this channel moved on to regular transmission within a record short period of time and on to 24 hours transmission within seven months of its launch. The popularity of this Channel is not restricted to only the Pukhtoons of Pakistan but also of Afghanistan, Middle East, Australia and the Far East where it has captured viewers in more than 90% Pukhtoons households. Within this short span of its history, AVT Khyber, with its main studios at Islamabad, has opened its centers with studio facilities in Peshawar, Quetta, Karachi and Dubai.

Team:
AVT Khyber has a very talented team of programmers who produce more than 90% of the programs in-house. It is a complete family channel with over 60 fresh programs including more than 30 hours of live shows produced every week ranging in duration from 30 minutes to 2 hours. Only few entertainment dramas are outsourced to market producers, which also is by design to encourage Pukhtoon artists in the private sector.

Feedback:
AVT Khyber also had the distinction of devising a system of feedback for improving its contents and programs on a continuous basis. Through a scientifically planned system of web sites and e-mails, we encourage our viewers to contact us on daily basis giving their impressions and suggestions on fresh programs. In addition, we also take live calls from viewers in which they are encouraged to critically analyze our contents, our methods of presentations and styles of our various anchors/presenters. We hold daily de-briefing and continuously incorporate changes in the light of such useful comments and suggestions. This system has made the channel interactive as well as provided a sense of ownership to our viewers.

Achievement:
Our achievement is that our viewers now call AVT Khyber as “Our Channel” and we refer to it as “Your Channel”.

Dramas and Programs:
AVT Khyber is relentlessly working on Dramas and Programs depicting Pashto language and culture in its true spirit and especially in a manner which is bringing positive changes in Pukhtoons lives.

AVT Khyber is acting as savior of Pashto language and culture.

Hosts and Anchors:

• Top-notch speaking skills
• Excellent writing skills
• Good team communication
• Smiling face and a gentle tone
• Excellent proven record of hosting talk shows.
• Ability to multi-task in changing environment, being a quick learner and a self starter.